Writing Fiction About Domino’s Pizza
Domino, a small rectangular game piece that has one or more dots on each end. Dominoes are matched together to form lines and angular patterns, and then knocked over in a chain reaction that ends with the last domino falling. The concept behind this game inspired the term “domino effect,” which refers to the idea that one action will cause others to follow suit.
Domino’s began as a local pizzeria in Ypsilanti, Michigan, founded in 1960 by Tom Monaghan and his family. Their goal was to have a chain of pizza stores that could deliver quickly. To do this, they prioritized locations near college campuses. This strategy was successful and helped Domino’s grow to over 200 stores by 1978.
As a business, Domino’s puts its value of Championing Our Customers at the forefront of every decision they make. When a customer has a complaint, Domino’s takes it seriously and does whatever they can to resolve the issue. For example, when former CEO David Brandon was concerned about high employee turnover at Domino’s, he implemented new training programs and spoke directly with employees to find out what they needed. When Domino’s new CEO Dominic Doyle took over in 2015, he continued to promote this value and even sat down for a pizza-making session with franchise workers.
The company also prides itself on their innovation. Domino’s is constantly working on ways to improve their product and service, as well as to be more environmentally friendly. Their most recent effort includes a new delivery car, which they’ve called the DXP. This vehicle is designed to be both stylish and efficient, allowing Domino’s drivers to speed up their deliveries without sacrificing quality.
When writing fiction, it’s important to think of each scene as a domino. The first domino needs to fall before the next can happen, and it’s vital that you set up your characters’ actions in a way that makes sense. Otherwise, readers will tune out or stop reading altogether. For example, if your hero does something immoral or against social norms, you’ll need to provide readers with enough motivation and reason to keep following him.
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